The Promotional Strategies of Smart and Globe Essay Example for Free

The Promotional Strategies of Smart and Globe EssayStarting from telegraphic and telephonic systems in the19th Century, the field of telephonic communication has now Expanded to flip use of advanced technologies like GSM, CDMA and WLL to the great 3G Technology in fluid phones. Day by day, both the Public Players and the Private Players are Putting in their resources and efforts to improve the Telecommunication technology so as to give the maximum to Their customers. In business, it is important to use various and innovative promotional strategies to expand the assume of your product and to earn more consumers. It is one of the main things a business or a conjunction must do to keep on working. on that point are 3 various offices to promote a product to show information to consumers as well as others to increase the demand and transmute the product. Any use of those three is c altogethitherd the promotional strategy. Considering that competition in the business field is c ontinuously growing, implementing efficient strategies through promoting products are indeed significant for all hustlers in any industry. Background of the StudyOver the years since cellphones were widely used, various networking companies deliver succeeded in promoting their products to their subscribers. But up to this moment, only two networking companies have truly taken the top-spot of the networks Smart and Globe Telecom two of the most widely used networks today. The two networking companies have been using different strategies to promote their products, such as SIM tantalizes for cellphones and Wireless Internet connectors for computers or laptops. bruise Telecommunications, be the largest mobile operator in the Philippines, is also the Internet service subsidiary of thePhilippine Long Distance Telephone Company(PLDT) for over 45 one million million million cellular subscribers (Smart Comm. 2010). Smart Communications, Inc. is the Philippines leading wireless serv e provider with 34. 2 million subscribers on its GSM network (Smart Comm. , 2008). Of its total subscriber base, 20. 9 million subscribers are served under the brands Smart Buddy, Smart Gold and Smart Infinity and another 13. 3 million subscribers are served through its subsidiary, Pilipino Telephone Corp. , under the brand Talk N Text.SMART has built a reputation for innovation, having introduced world-first wireless data services, including mobile commerce services such as Smart Money, Smart Load and Smart Padala. SMART also stick outs a 3G service, Smart 3G. These actually help SMART attain a very versatile service for its subscribers. (www. smart. com. ph) On the other hand, Globe Telecom provides mobile, fixed line, and broadband Internet services. It is the second largest mobile operator in the Philippines, with 27 million customers second only to SMART and PLDT. It also provides various services like SIM networks and Wireless Internet connectors. The most effective way to at tract and stay fresh the value- conscious Philippine mobile customer was to spur do through time-limited marketing promotions (Globe Telecom, 2009) Globe Telecom will start to offer 3G mobile services during Q2 2006. The operator will provide its next-generation services free of charge as part of a promotional campaign in read cities. As mobile growth continues at a steady pace in the Philippines there were 36mn subscribers at the end of 2005, representing penetration of about 43% we have a bun in the oven 3G services to be a key source of growth in the industry.With BMI forecasting mobile penetration rates to exceed 70% in 2009, there will be little room for further subscriber growth. Globe Telecom also recognized that the most effective way to attract and retain the value-conscious Philippine mobile customer was to spur action through time-limited marketing promotions. (www. telecommunicationsinsight. com) They attained more production through time valuing and speed producti on, because they believe that being quick brings in more services In such an environment, success comes to the fast, nimble and intelligentde? ed by the ability to target market opportunities with tactical campaigns, monitor their effectiveness and ? ne tune them in short order. Thats exactly how Globe Telecomthe number two provider in the Philippines, with 27 million customersis entreeing the competitive challenge. Globe speci? cally recognized that the most effective way to attract and retain the value-conscious Philippine mobile customer was to spur action through time-limited marketing promotionsfor example, reload HSDPA service with PHP30 and also get 24 hours unlimited SMS product.Call it opportunistic marketing in the extreme. (http//www-05. ibm. om/innovations) The main objective of this query is to assess the different promotional strategies of SMART and Globe Telecom Networks in the Philippines. The reasons that pushed the researchers to write about this topic is because one of the most widely used technologies today involve the use of networking, and the main providers of such networking use different promotional strategies to beat the competition. The researchers will provide adequate information about the processes and procedures of the networking companies and also the different perceptions of the respondents the researchers are going to interview.Objectives of the Study The research entitled The Promotional Strategies of Smart and Globe as Perceived by the Selected Mass Comm Students of New Era University has the future(a) objectives 1. What are the promotional strategies of Smart and Globe? 2. What benefits do respondents enjoy out of these promotional strategies? 3. How does Smart and Globe execute these promotional strategies? 4. What problems are experienced by the respondents on these promotional strategies? 5. What solutions are rewarded to help respondents when it comes to the problems on promotional strategies?Scope and Limitations Th e research titled The Promotional Strategies of Smart and Globe as Perceived by the Selected Mass Comm Students of New Era University includes the information of the respondents perceptions according to the abide by that will be given, and also the information from the references used. The research will only limit its survey to 50 selected First Year Mass Comm Students of New Era University. Also, The Researchers did not include any other network companies besides Smart Comm. and Globe Telecomm. substance of the Study The research entitled The Promotional Strategies of Smart and Globe As Perceived by the Selected Mass Comm Students of New Era University will be respectable to the following The students, or the teenagers, who are usually the most extensive users or subscribers of the said networks. Based on how they are the one that is easy to convince on the promos of Text or Call promos of the network companies. The general readers, who will get to know the promotional techniques of Globe and Smart.Especially on the marketing management of the telecom company to find out how they can improve more their innovative strategy on promoting or making promos on telecommunication industry. The network company of Smart and Globe Telecom, who will understand and observe in this study the convenience of the text/call promos they promote to their subscribers and on their preparedness on how they approach to the competition. Definition of Terms The definition of these terms will help the readers to better understand this research paper. a. Promotion is one of the four elements ofmarketing mix(product, price, promotion, and place). . Cellphones is a device that can make and receivetelephone callsover aradio linkwhilst moving around a wide geographic area. c. dodge a word ofmilitaryorigin that refers to aplanof action designed to achieve a particulargoal. d. Innovative is the creation of better or more effectiveproducts,processes,services,technologies, orideasthat are accepted bymarkets,governments, andsociety. e. Network Adirectoryof people maintained for their advancement f. Consumers someone who tradesmoneyforgoodsas an individual. g. subscriber a person whosubscribesto apublicationor aservice h.SIM card a small,removablecardsmaller than acredit cardwhich storesmobile phonedatasuch ascontactnamesandnumbers,SMSsandsecurityinformation i. Company Anentitythatmanufacturesorsellsproducts(also known asgoods), or providesservicesas acommercialventure a corporation j. Fixed Line Afixedtelephonecommunicationscable. k. Operator Atelecommunicationsfacilitatorwhose contemplate is to establish temporary network connections. l. Subsidiary Acompanyowned by theparent companyorholding company.

Chinua Achebe vs. Margret Atwood Essay Example for Free

Chinua Achebe vs. Margret Atwood EssayCompare the ways that vultures are portrayed and used in the poetrys by Margaret Atwood and Chinua Achebe. By Jessica Tilbrook. Chinua Achebe and Margret Atwood grew up in two precise different environments. They were born almost a decade apart, yet they twain managed to construct two very substantive poems ab erupt vultures. Achebe was born in Nigeria in 1930. In 1967 the region of Biafra broke away from Nigeria. Achebe became a devoted supporter of Biafra independence and served as ambassador for the people of the nation. precisely to get this allude there was a 3 year war of independence ravage. Chinua Achebe witnesses some horrific scenes.He saw babies, children and adults sharp-set to there death. He saw his own people from Biafra killing others from Nigeria. He saw how loving people kick in the capacity to be evil and unrighteousness versa according to Achebes version on the poem vultures. Chinua Achebe believed that any good work of art should create a purpose. Achebes vultures defiantly had a purpose, as it shows how even evil, repelling creatures like vultures have the capacity to love. Throughout Achebes poem there is a ostracise feel. From the very start of the poem it is unpleasant and quite graphic in the description of the vultures.In the poem it occasionally refers to love as one of the vultures inclines affectionately. This suggests that even vile creatures can have the capacity to love. Chinua Achebe uses many techniques throughout his poem vultures. The structure of the poem has no rhyming scheme or lines of the same lengths. The lines are written short, probably on purpose as you can wherefore appreciate the horror, by reading it slower, creating tension. Achebes poem isnt really in Stanzas it is more split into four slits this is probably make to musical accompaniment the flow of evil and ideas run through the poem.There is also a lack of punctuation throughout the poem, this could have been done on purpose to keep the poem satiny, like the sections. Chinua Achebe need to right in past tense for the description of the vultures, as its easier to understand what vultures are like whereas the Belsen Commandant is described in the present tense. This might of been done to remind us that evil is all around us now, and everyone has the capacity to be evil. The word strange on its own, at the beginning of the second section makes us pause, and take about whats actually going to be strange, which makes you think about the whole section.Throughout Achebes poem there is a lot of imagination a good utilisation of this is Belsen Commandant a mass murderer and his children calling him Daddy, not father. This is probably done so you can visualise how the children have no idea of what there father has actually done, and they are treating him like normal. This is quite emotional to read, as you can imagine this really happening. Another example of Achebes imagery is th e metaphors he uses to describe death and horror. In the first section it says vulture perching high on broken bones of a dead tree.This makes the cash dispenser more intense, and builds up the tension from the very beginning. There is some alliteration in the poem, but there are not many references to sound. I think Achebe wants to concentrate on more visual images rather than sound effects to suggest his ideas. I liked Achebes version of the poem vultures. It had a very meaningful purpose, which is what Achebe wanted to achieve. He wanted to use vultures as a vehicle to get people to understand that even the most loving of people have the capacity to be evil. I think he used vultures as a very successful vehicle at getting his point across.I also think that this poem is ambiguous on one hand, you could say that even the cruellest of creatures show even the tiniest amount of love, but on the other hand, that even the most loving creatures have potential to be even the slightest bi t evil. The second poem called vultures was written my Margret Atwood. She was born in Ottawa, Ontario in 1939. She was a daughter of a forest entomologist, and spent part of her early years in the bush of North Quebec. Atwood is the joint honorary president of the rare bird parliamentary procedure of birdlife international. The main message of this poem is how life comes of death.So basically the cycle of life, and even from the most horrific things in life, can bring something extraordinary out of it. Throughout Atwoods poems there are references to death, such as hung and bones. This does not give a good vibe to the poem. Atwood uses several metaphors throughout. Then theyre hyenas, raucous around the kill, kerfuffle their black umbrellas. This is two metaphors in one sentence. She describes the vultures as hyenas which is not only a good comparison but good use of imagery. Also Atwood says the vultures were flaps their black umbrellas this makes them out to seem huge evil a nimals.The structure of Atwoods poem is done very well, as she occasionally puts odd words on a separate line to make you think about the poem in more depth. The poem is sort of in stanzas but there isnt maybe, which helps the poem keep flowing. All of the lines in the poem are roughly the same length, apart from the occasional odd word. I think it makes the poem easier to read, and get the rhyme flowing at the right pace. Margret Atwood uses a variety of meaningful and powerful words. For example carnage violate gluttonous all these words have a negative impact on vultures.As they are explaining why and how they are vile creates. But some people might say that the way vultures act is solely natural. This is because it is natural for them to eat, which means killing other animals, to feed themselves and there family. Which shows this poem is also quite ambiguous. There arent many references to sound throughout Atwoods version of Vultures. But she does say vultures snigger at funera ls. And sniggering refers to sound. This also implies vultures are vile creature, as it is inappropriate to horribly giggle at a funeral.I think that Margret Atwood successfully used vultures as a good vehicle to show how life comes out of death, even in the most horrible circumstances. I thought both Chinua Achebe and Margret Atwoods poems both had very different meanings, but both shows contrasts between humans and vultures. In my opinion Chinua Achebes version of vultures was the best used vehicle to get his point across. As he point his point across very well, and he achieved his purpose that any good work of art should have a purpose. So I think Chinua Achebes poem just slightly had an edge over Margret Atwoods because of Achebes aims for his poem.

Downloading And Copyright Laws

Downloading And secure Laws flagitious downloading also know as file sharing enables deal throughout the humanity to share in versionation much(prenominal)(prenominal) as movies, melody and documents. Music artists around the world were losing out on thousands if not millions of dollars worth of profit from CD sales. The biggest offender was the newbornly software called Napster developed in 1999. In the historic decade giving medications gain obtain to a greater point and more involved into combating this form of distribution. This study looks into how appropriate governments alongside ISPs operate against combating this type of crime. Net neutrality is a major theme, that in my opinion forms a barrier. The constant updating of practice of lawfulnesss and overwriting of laws has caused an overwhelming meter of confusion, and with the development of ACTA it provided causes more confusion.During my research, I sit virtually used and referred to internet on m any occasions as I felt that this was the most up witnessd form of information on this topic. Books and reports to gain an understanding surrounding technological aspects as advantageously as sociological aspects into this ever-growing problem of copyrighted file sharing.Introduction to Il in effect(p) Downloading and right of first publication LawsThe illegal downloading of copyrighted visible is probably one of the most common and easiest things we kindle do on a computer today. It doesnt take a computer expert to do so. All this was made easier by a program called Napster, which was released before the millennium, by Shawn Fanning, a college student. He had developed a look which would r developingize the way information was sent across computers systems.It was just about two years ago, where the French government suggested and passed a law stating that the downloading and uploading of copyrighted material would be seen as a criminal offense and that action would be taken. So on enough, after years of discussion the offenders would receive their warning letters this year. The French government claiming that over 100,000 letters were sent. However as umpteen former(a) journalists believe, this does seem a bit exaggerated and used a scare tactic. This investigation looks at whether it is justified for the French authorities to cut someones internet connection.The law was highly controversial as it abnormal internet privacy, and it was soon brought to my awareness that it didnt go over the philosophy of the World Wide Web. The idea behind the set up of the World Wide Web, was net neutrality. The ideas are simple. That governments or ISPs should not intervene with any of the content being distributed, and allow free communication between the computer systems. This being said, it doesnt appear to be the case, and governments go through give-up the ghost more involved.The origins of copyright law date back to the 16th and 17th century, were different act s were made for printing and pressing. The Licensing Act of 1662 which protected printers against piracy. The breaching of this act, would lead to high fines and possible imprisonment. The prime(prenominal) known law of copyright originated in Britain and was primarily thither for the protection of literary works.The Fair Use Copyright has derived itself from the Statute of Anne. We move on again to the Berne principle for the Protection of Literary and Artistic Works, which is an international placement where governments around the world joined forces to protect intellectual belongings. The history and development of copyright laws is described in further detail in the History of Illegal Distribution of Copyright Material of this essay.The topic of net neutrality is one of great entailmentance in todays society in the case of authorities becoming involved into the case of potential illegal downloading and uploading. Regulations vary in countries, however the essence of net neu trality should never have changed. To what completion are governments allowed to access our computers or intercept data packages destined for personal computers. The contrast between telephones testament be enkindle to mention, as telephones require court orders for data to be intercepted from a phone. Isnt this a paradox?ACTA (Anti-Counterfeiting Trade Agreement) is the new hype surrounding intellectual property. ACTA is a highly secretive treaty between developed countries who are keen on creating even stricter intellectual property laws, and add them into free trade agreements. It is important to transmission line what type of agreement this is. It is not a law, which instrument it doesnt have to pass parliament. This is an easy way for countries to overcome so many issues surrounding copyright laws. delinquent ACTAs secrecy, information available is limited and I have attempted to get as much as I can, as I feel that this agreement leave alone bring a cope change to the role of governments in controlling their copyright laws as well as bringing up new ethical issues.With all of this combined, its evident that with recent developments in the world and the way it will affect how we use computer systems, I can follow up on an investigation of the questionTo what extent are the responsibilities of governments and ISPs in harmony in the case of copyright laws?Availability of Copyrighted MaterialAs mentioned in my mental home, over the past few years technology has advanced so rapidly, from tape studyers to CDs to portable digital media players. These transitions have brought in different factors along with it, much(prenominal) as different ways of formatting medication files and videos, as well as being able to access them on multiple devices. Hence fashioning copyrighted material more vulnerable as it became so easy to transfer. The general public started to see that euphony, videos and software were becoming free, as computer intellectuals star ted shot and hacking this basic form of protection that was employ on copyrighted material. Napster was set up in June of 1999, and was a massive hit among college students. Rumor has is that over 2 million downloads of Napster occurred in the first 6 months of its launch Soon enough word reached the RIAA (Recording Industry Association of America) and various artists and the challenges of this new digital revolution would begin. This mixer and ethical battle still continues today, is it right to download copyrighted material freely? There are so many ways to regain and record music, and laws that have been written arent updated enough to keep up with the general level of advancement in technology. The issue of laws not being updated at a sudden rate is touched upon in History of Illegal Distribution of Copyright Material.Shawn Corey Carter also known as Jay-Z, one of worlds most successful artists said in an interview with the well respected Forbes Magazine that the record ind ustry had made a mistake and should have embraced the technology and worked with it, rather then going against it. In the past couple of years, the music industry is attempting to embrace this new digital revolution. Since then results have proven that he was correct. In 2004 digital sales had increase by over 940% In reply to this surge and the increase of downloading, big artists and bands have released free tracks.The arrival of iTunes by Apple would also give more people access to music and within 7 years iTunes sold over 10 billion songs Steve Jobs described this development as This has been the birth of legal downloading, Apple CEO Steve Jobs said of iTunes when it first launched in 2003. Were going to fight illegal downloading by competing with it. Were not going to sue it. Were not going to curve it. Were going to contend with it.This is an effective statement is a prime manikin of where most governments should be at today, however this is not the case. iTunes is a great example of how it can work, as well as other various examples such as Spotify as well as Beatport.In a survey I conducted among twenty individuals asking If you knew how to download music and videos illegally, would you? 60% of people said Yes. Its been evident that downloading music is a very lucrative market, and this is shown by the as data from the IFPI (International Federation of the Phonographic Industry) suggests that the combined figures of sixteen countries over a three year period leads to 40 billion illegal downloads The last few years have been referred to as the digital revolution, however I think we are entering a new age of digital amelioration.History of Illegal Distribution of Copyright MaterialThe distribution of copyrighted material has been a problem since the 17th century and the free content across the World Wide Web has only been a problem for just over a decade. The introduction of Napster in 1999 would be the start of a new era. However the sharing of dat a had been going on long before Napster. This data was of a different kind, and of a different purpose, yet its philosophy is similar today in the case of To what extent are the responsibilities of governments and ISPs in harmony in the case of copyright laws?. The philosophy of net neutrality is based on freedom of speech, and people operating beyond the jurisdiction of any authority or any countrys authority.Soon after Napster was set up, different methods evolved, such as other P2P software sharing such as Limewire, Kazaa. Torrents have become popular in recent years. A new era was born, and digital media was widely available. During my research I decided to find out how long and how many clicks are needed to find a song using various methods. This table is listed belowMethodAs can be seen above through my research, the simplicity of dowloading music, is done in less the ten clicks This also depends upon whether or not you use keyboard shortcuts.The origins of copyright law date back to the 16th and 17th century, where different acts were made for printing and pressing. The Licensing Act of 1662 stating An Act for preventing the frequent Abuses in printing seditious treasonable and unlicensed Bookes and Pamphlets and for regulation of Printing and Printing Presses. Even though these acts and laws existed, printers were given exclusive rights to be able to print a trusted document. Religious establishments were keen on acquiring the bible printed, as it was a way of spreading ideas. The breaching of this act, would lead to high fines and possible imprisonment.The first known law of copyright originated in 1907 in Britain. This was known as the Statute of Anne, it stated An Act for the Encouragement of Learning, by vesting the Copies of Printed Books in the Authors or purchasers of such Copies, during the Times therein mentioned. As we can quickly establish, the first instance of copyright law, came from a position of authority, Queen Anne of Britain. Durin g my research it became very apparent that nearly all copyright laws were related to literature work. Over metre the laws and statutes have adjusted themselves to certain situations.The Fair Use Copyright has derived itself from the Statute of Anne. It can be compared to freedom of speech. Fair use has never been given limits by its lawmakers. It allows people to make a true(p) use is any copying of copyrighted material done for a limited and transformative purpose such as to comment upon, criticize or parody a copyrighted work. This law doesnt allow copyright holders to over exaggerate the unlawful use of their work, as well as allowing the public to use the work fairly.The Berne Convention for the Protection of Literary and Artistic Works, is a international agreement which was signed in 1886, and shortly has 164 members. This was the first step where governments around the world joined forces to protect intellectual property. The law abolished the requirement to register foreig n works and introduced an exclusive right to import or produce translations.It has come to my attention that the issue of controlling the distribution of ideas and copyrighted material has been a social and ethical issue not for the past decade, but in actual fact for approximately three centuries, yet still today governments lack behind and still havent found a solution. The evolution of the World Wide Web has only made this a harder task.Net NeutralityThe definition of Net Neutrality is unclear, as there are many different interpretations, heavyly it means the access to the internet without restrictions. Tim Berners-Lee once said that Net Neutrality is a principle proposed for drug user access networks fibreicipating in the internet that advocates no restrictions by Internet Service Providers and governments on content, sites, platforms, the kinds of equipment that may be attached, and the modes of communication allowedNet neutrality is the reason the internet has become such a n important and powerful way of bringing messages across, and has had such an influence on world affairs. A great example is the affect of Wikileaks, and how governments attempt to remove them. The educational value it just as important, as it enables old and young generations to share ideas and learn from each other. In the case of music, it can be argued that their definition for music is very different, and indeed the definition of music is still today a matter of discussion. Record labels obviously feel that it is a source of income. both(prenominal) people feel that it is a way of expressing emotion. The sharing of music allows inspiration for others to follow, and I think it can be widely agreed on. If people did not have access to as much music as they do, the music industry wouldnt be as alive as it is today. It would appear that copyright laws established by government are truly inhibiting new artists, instead of blossoming their growth.ISPs and Governments appear to be r eceiving pressure from the creative arts industry internationally. This is slightly ironic as it is primarily the music industry that have such issues with the current state of their market. The International Chambers of Commerce states the significant volume of digital and fake products being distributed via the Internet, and the loss of economic development, harm to heath safety, reduced technology transfer, and innovation, the total magnitude of counterfeiting and piracy worldwide is well over US$ 600 billion.France has been the center of government and ISP regulation, as its said to be the number 1 country in illegally accessing movies and music. In 2005 the DADVSI was voted through by both houses of the French Parliament. DAVSI was a proposed law based on reforming the French copyright laws, which forbid the sharing of copyrighted material through P2P networks. This was probably one of the most understood laws implemented. The law has had its fair amount of modifications since its implementation, as well as new laws overwriting the DAVSI law as new technological and social issues kept arising. The example of this is the new controversial HADOPI law, which was implemented after a previous failed attempt in early 2009. After its first year of running, and still uncertainty on what these laws exactly are. The French professorship Sarkozy, has announced that the HADOPI agency has warned over 100,000. Although experts say that the real figure is approximately 30,000. The ways these warnings are received, touch upon the essence of net neutrality. International Press as well as computer experts have suggested French ISPs have been reluctant to identify and email customers, yet have been forced to do so under government pressure.Our discussion, is to determine the right idea for third parties such as ISPs to get involved for an issue that isnt theirs but that of the record labels. This makes legislation a lot harder, and it requires constant updating.The Chines e government is an example of how a government controls the internet, shutting down sites that could show information which could potential bring vast amounts of criticism from other countries. However the US has criticized this thoroughly, recently there have been government proposals for wire tapping the internet, to allow national security agencies to track and look at your personal computers data through the internet. In the western world, where people are often critical of Eastern policies, we are now moving to similar policies that we criticize to this day.ISPs shouldnt be allowed to parcel sniff to investigate our activity. This brings in the whole issue of privacy. There are another few examples which can be shown as why net neutrality should be enforced further. In 2007 Federal Communications Commission advised the US government to vote for the implementation of a law for net neutrality as it is only a morale and not an actual law.-Telephone companies connect phone lines t ogether to allow people to communicate easily, but dont tap them to heed to what is being said. Wire tapping requires judicial warrants, and is seen as a huge privacy matter to tap into someones phone.Where do we cross the line? I believe that is a question that nobody can agree upon, from a political as well as a illegal downloader perspective we would receive biased opinions. The willingness for concessions appears to be 0% from both parties.ACTA (Anti-Counterfeiting Trade Agreement)ACTA is a plurilateral agreement between 10 countries and the European Union , which is attempting to set out authoritative measures on intellectual property rights. This idea was developed by America and Japan back in 2006 and the first conference was held in 2008, where soon countries New Zealand to Mexico would join. These talks have been held at a very low level, which has raised suspicions from computer experts, and leaked documents have only increased the fears of the effects that this treaty cou ld have to the public. This agreement gives government authorities rights such as-The right to search through personal computers, when under the suspicion that illegal copyrighted material might be contained inside. (Border Search Possibilities)-Track internet user behavior-The close cooperation between ISPs and copyright holders in removing infringing material.-Network filtering by ISPs (DPI))These are an example of the problems that face this agreement, even though ACTA allows countries to set up their own punishment. Some of the suggestions put forward to combat the illegal distribution of copyrighted materials are not in line with privacy laws set out by certain governments, or certain international treaties. Which of course, leads to further complications.The Effects of Illegal downloading InternationallyIllegal downloading has been on the agenda of international politics for the last couple of years, and it has become a growing problem for governments, and a global interest fo r youngsters in that same period. The spread of material through the Internet has grown drastically since the introduction of the World Wide Web. According to the University of Minasotta around 675 petabyes per a day of data crosses between computer systems a day, and an approximated 21 exabytes a month. Its estimated that the internets total data is about 500 billion gigabytes of data back in 2009 . Thanks to all the advancement in technology, and new security concerns, the saving of data has been essential. Multimedia has become a big part of daily life, and it is estimated that on average U.S. children spend almost 8 hours a day using media, such as TV and computer.According to the International Federation of the Phonographic Industry(IFPI) it is estimated that over 95% of all music downloads are illegal (2009). However over the last decade, the music industry has had to fit to the new demands of the consumer. The digital era has also affected the music industry, and companies s uch Apple Inc. are selling music at an unbelievable rate from their online music store.The big four Universal Music Group (UMG), Electric Musical Industries (EMI), Warner Music Group (WMG) and Sony Music Entertainment, have developed 360 deals where they fund marketing and advance for an artist. In return the artist will share his profits from concerts and sales with his record label. Big artists such as Robbie Williams and Jay-Z are attached to such contracts.The digital market, and revenues have increased dramatically in this area. (IFPI report). It shows that the music industry is capable of adapting to new circumstances. Yet feels that is it missing revenues. Although this assertion is correct, the nature of the problem has grown to an extent where it is unfeasible to reverse, and only minimize damage. I believe a distinction must be made between the music industry and artists, some artists involve to post their work for free as that is their way of marketing it. It changes the discussion point which links in with my research question. To what extent has the distribution of copyright affected the music industry. A wide conception is made when thinking of the music industry as a group of multinationals, however I believe that this is a misconception that shows another complexity on the issue of copyright law. The music industry also consists of the small artists that havent achieved fame. Kate Nash provided her music for free on myspace, and eventually her popularity increased and gaining herself a deal.Overall the effects of illegal downloading has caused some change, instead of actually combating the issue.ConclusionI have attempted to show the consequences of illegal downloading, and future problems caused by it. Copyright law, has evolved thoroughly throughout the past century. Yet the development of technology and the introduction of digital media have only increased this evolution to a rate where it is impossible to overcome the impact. This is re flected in the limited range of sources, as the Internet has proved most updated. When Napster started the idea wasnt embraced but attacked upon, which I believe was a very fundamental error as they could have used this type of technology to their advantage. The music industry has seen a new way of spreading their product and this has shown as from 2004 to 2009 there was a 940% increase in digital sales Ironically in the same source its stated that in P2P sharing (largest piracy method) 76% actually spend money on music, yet still claim that the net effect is still negative.The development of Copyleft and Creative commons is in my opinion the future. The music industry is like any industry, they have their cycles. It is unfortunate that file sharing was easily dismissed between computer systems.As for ISPs becoming involved, it really relies on governments and in a recent report by the International Federation of the Phonographic Industry (IFPI) they stated The music industry and ot her creative sectors around the world are seeking to engage ISPs in curbing digital piracy on their networks. In most countries, this requires help from governments in establishing a consistent and effective response from the entire ISP community..IFPI first called for ISPs to cooperate in a graduated response system in 2005. Five years later, voluntary means have largely failed to progress. This failed progress is evident from the reluctant ISPs to forward information, as they feel that they are betraying the privacy of their clients.A majority of governments around the world have set themselves a major task, reforming the way digital media is distributed. The development of ACTA has only made the combination of copyright law, intellectual property law and international treaties a immensely and unimaginably complex process. The laws and treaties to overwrite and conflict each other, and complicate the process of reform further. Reviewing the laws and treaties in different countries , just makes me think what on footing are governments attempting to do. Governments are attempting to work in harmony with copyright laws, yet ISPs are becoming increasingly resilient to co-operating with governments but have no plectron as laws have been designed which require information about customers to be shared.Another question that arises is to what extent will these measures go, in the Net Neutrality part of this essay. If the government succeeds in forcing ISPs or enabling co-operation between the two. How far will this go with other means of communication? Privacy will be a major social issue. The defending of net neutrality will be difficult as it is a principle and nothing more. Yet it still maintains a status of etiquette among society which is now slowly being broken.The ability of hackers is a force to be reckoned with, they always appear to be one step ahead. Governments and ISPs will always be behind no matter what situation they find themselves in. This is a big social and ethical issue plaguing the World Wide Web. Steve Jobs set an example that many governments must follow, and its too late too combat, so the only way is too compete. The question here is, what will it take to compete?Many lawyers, computer science experts, music businesses and governments have spent years attempting to solve this issue, but to what extent it will ever be gone for good, will be hard. As a concluding statement, I

The future of cloud computing in malaysia

The future of hide computation in malaysiaIn this day and age, fog ready reckoner science is a sultry topic anywhere crossways the nation and Malaysia is non to be left behind. consequently, since the effects of cloud computation atomic number 18 said to be enormous, this inquiry national will cover few objectives in mark to examine the future of cloud reason in Malaysia by means of distinguishing the classification or types of cloud computing, analyzing its potentiality, identifying its pros and cons and its warranter beats. Nonetheless, before the term taint computing is further discussed, it is briefly explained as a web- found engine room whereby a number of data are hosted and managed through the network and web to support business process. IT professionals are adapting to this technology in order to get in line with the fast growing new era of technology nowadays. Com pared to the previous technology, this advance revolution of cloud computing is claimed to be very very much cost and time saving.However, while cloud computing is on the leap there are many questions raised by various companies considering our current use of information technology. They are particularly the advantages and disadvantages of cloud computing, its future potentials and risks and whether the organization across the nation should adapt or acquire cloud computing. Recently, as cited by President and CEO of Mimos, Datuk Abdul Wahab Abdullah in The Star Online (Monday July 13, 2009), befoul computing is the next consistent step in ICT (information and communications technology), Further more he stated that With a headstart in our involvement in its research, we will be on par with other countries in cloud computing and Malaysia will be able to reap the benefits as an early adopter. This shows the interest of participation towards the technology of computing in the clouds which has become a hype talks in forums and website among the IT professionals and CEOs a nywhere around the globe nowadays. The terms used for this research paper includes SaaS which refer to an acronym for Software as a Service and PaaS which refer to an acronym for Platform as a Service. According to an online daybook of obscure figuring and SOA (http//www.mortengryning.dk/Work/coa.pdf), PaaS is defined as a chopine delivered as a service which can run web work and applications, and which is an abstraction from the infrastructure underneath. PaaS if difference from a normal platform in that PaaS does not require knowledge or care roughly the underlying infrastructures hardware or computer software. In addition, it stated that cloud services means cloud computing functionality offered such as storage, processing and so forth. In other words, cloud computing is claimed to be able to replace the current IT trend of running software services and applications and utility services as the extra attached services which are executed in the cloud platforms developed by th e developer. According to Moore Hebeler(2009) in the journal Computing in the depraves cloud applications can be created through two major implementation which are the Amazon clear Service (AWS) and Google action Engine (GAE).There are few different renderings used for cloud computing or also known as computing in the cloud. In this research paper, the different definitions are explored in order to get better overview of its terms and use as well as to devise a definition use for cloud computing. First, gibe to an online article on Above the depraves A Berkeley View of spoil Computing http//www.eecs.berkeley.edu/Pubs/TechRpts/2009/EECS-2009-28.pdf), Cloud Computing refers to both the applications delivered as services over the Internet and the hardware and systems software in the datacenters that provide those services. The services themselves have long been referred to as Software as a Service (SaaS), so we use that term. The datacenter hardware and software is what we will call a Cloud. Meanwhile, according to an online journal on IBM cloud computing (http//download.boulder.ibm.com/ibmdl/pub/software/dw/wes/hipods/Cloudcomputing_wp_final_8Oct.pdf), Cloud computing is a term used to describe both a platform and type of application. A cloud computing platform dynamically provisions, configures, reconfigures, and deprovisions servers as needed. Third, according to an online article on by Rich Trenholm, CNET.co.uk on An introduction to cloud computing (http//asia.cnet.com/,), The cloud represents the Internet Instead of using software installed on your computer or saving data to your hard drive, youre working and storing stuff on the Web, in cyberspace. Data is unbroken on servers run by the service youre using, and tasks are performed in your browser using an interface provided by the service.As a summary based on the three different definitions of clouds computing, cloud computing is in reality mostly defined in the different sources however similari ties among the definition lives. The similarities are critically reviewed in this research topic whereby the cloud computing may puzzle about major change in our information technology industry. The questions which might arise based on the reviews are in terms of the pros and cons concerning to the risks and security measure that cloud computing can provide to users and organization. This is be puddle as cited earlier, saving all the data and working and storing them on the web or cyberspace can be very time saving whether by individuals or the whole business organization and then this is also depend whether the data are kept on the servers safely or they might also exposed to the hackers and crackers. Hence, for example having to purchase installation software for individual might not be patently costly, but in a too larger unit such as an organization with hundreds of staffs, eliminating the cost for installation software and its maintenance would make a majuscule difference in reducing the yearly budgets. Nonetheless, according to another source from an online article on Above the Clouds (http//www.eecs.berkeley.edu/Pubs/TechRpts/2009/EECS-2009-28.pdf), a Cloud is made available in a pay-as-you-go manner to the general cosmos, we call it a Public Cloud the service being sold is Utility Computing. We use the term Private Cloud to refer to internal datacenters of a business or other organization, not made available to the general public. Thus, Cloud Computing is the sum of SaaS and Utility Computing, but does not include Private Clouds. People can be users or providers of SaaS, or users or providers of Utility Computing. In addition, according to an online journal on Cloud computing and SOA (http//www.mortengryning.dk/Work/coa.pdf) utility computing is the broad definition of supplying computing resources as telephoning is supplied while cloud computing is a more precise technological term for a specific supply method of the computing resources. In re lation to the technology pay-as-you-go manner term provided in the cloud computing cited earlier, it refers to the use of service of SaaS and PaaS used at that particular time only.Next, there are pros and cons of acquiring cloud computing. Despite the advantages offered by cloud computing, the advantages do exist too which cause organization or companies might refuse to adopt into cloud computing for their particular needs According to an online journal on Cloud Computing To be or Not to be (http//www.mscmalaysia.my/codenavia/portals/msc/images/pdf/rnd_grant/series2/07_Cloud-SS-2009_dr%20simon%20seev1.1.pdf), the advantages and disadvantages of cloud computing can be illustrated as the following diagrams of benefits and challenges or issue of cloud computing. Benefits of Cloud ComputingAccording to in the article Inside Cloud Computing, MacVittie (2009) states that cloud computing is the infrastructure and model of deployment that defines whether something is or is not cloud compu ting. Hence, based on the diagram Benefits of Cloud Computingcited from an online journal on Cloud Computing To be or Not to be (http//www.mscmalaysia.my/), there are eight benefits illustrated with its take aim of importance. The most important level of benefit is Easy/fast to deploy which indicate the per centumage of more than half. This shows that besides offering latest functionality that is fifty percent of the importance level cloud computing can provide, the highest ranking of benefit involve the most time saved to increase productivity and performance of combat-ready organization. For instance in Malaysia, the MIMOS president and captain executive officer, Dato Abdul Wahab Abdullah (http//mis-asia.com), states that the creation of dynamic cloud services from our collaboration has the potential to enrich, even transform, the everyday lives of the general public in Malaysia.Challenges of Cloud ComputingNevertheless, there are many challenges and issues which arise in acco rdance the cloud computing technology. Hence, to in the article Inside Cloud Computing, MacVittie (2009) states that its a very scary scenario when you consider that shared resources necessary mean shared security risks. Therefore, as illustrated in the diagram Challenges of Cloud computing cited from an online journal on Cloud Computing To be or Not to be (http//www.mscmalaysia.my/), there are nine challenges or issues illustrated with its level of significance. The security shows the most insignificance of almost seventy five percent. The security of data is essentially important to any organization no matter what their business backgrounds are. For instance, as cloud computing is about keep data on a web based, when it comes to security of data in a country such as in Malaysia, the country rule be able to risk even a little of the confidential data within a country such as citizenship and monetary banking records to be exposed to computer crimes such as hacking. Meanwhile the following table shows another way of contrasting between the advantages and disadvantages of cloud computing through the obstacles and opportunities for harvest-time of Cloud Computing as quoted in the online journal Cloud Computing To be or Not to be (http//www.mscmalaysia.my) As a summary, there are no exact measure to determine whether cloud computing bring more harm than good in a small or large business organization. According to an online journal (http//www.CloudPlatform/Chappell.pdf), Chappel mentions according cloud computing pros and cons that An organization can investigate the current status quo for and assess whether the control issues for cloud computing are problematic for the intended uses of cloud computing. Also, Chappel states Cloud computing might be an improvement of security instead of a deterioration compared to the current situation. Therefore it is mainly the responsibility of each organization such as HP collaboration with MIMOS in Malaysia that the risks a ssociated with the participating in cloud computing and analyze the level of importance and significance of acquiring cloud computing to improve their companys performance and productivity whether in short or a long term bag not to mention also considering possibility of the risks of cost and large investments in resources of the organization. Next, in examining the future of cloud computing in Malaysia, as cited in an online journal on Malaysian Government Pushes Cloud Computing (http//mis-asia.com), MIMOS president and chief executive officer, Dato Abdul Wahab Abdullah states The cloud is the next stage in the evolution of the Internet, the means through which everything will be delivered to you as a service, from computing power to business processes to personal interactions, wherever, however, and whenever you need it, he said. This collaboration provides the opportunity to place Malaysia on the cloud computing research community world map. According to the online journal, the MIMOS president and CEO shows positive feedback to support participation in implementing cloud computing. Additionally to the cited journal, MIMOS president and chief executive officer, Dato Abdul Wahab Abdullah mentions I am confident MIMOS and HP will be able to elevate research done in Malaysia to a world-class level. more importantly, the creation of dynamic cloud services from our collaboration has the potential to enrich, even transform, the everyday lives of the general public in Malaysia, he said. MIMOS gets to contribute to world-class research and provide our local research community with a platform to collaborate with the global community, he explained. Then he stated that Malaysia has made major strides in advancing ICT development in the country with the establishment of MSC Malaysia and the ministry of science, technology and innovations emphasis on advanced technology RD and building a knowledge society. Cloud computing is the next stepTo compile with, on the contrar y to the positive feedback by the CEO of MIMOS, an article in STAR newspaper oinline (http//star-techcentral.com) states that security and screen concerns have been raised over a multimillion-dollar proposal by Los Angeles to tap Google Incs Internet-based services for government e-mail, police records and other confidential data. Also, Cloud computing is the storing of data and computer applications online rather than on individual computers under a companys or government agencys direct control. The shift toward doing more over the Web could make it much easier for hackers to gain access to corporate or government cross-files. As reviewed in earlier on disadvantages of cloud computing, the security issues have always been debated in order to ensure firm security of the organizations data. Hence, the future of cloud computing in Malaysia, should have a firm secure coding as an absolute emergency for cloud computing as a wide variety of application on the network security later in the cloud computing infrastructure. provided then, the risks can be minimized for the stability of its participation in cloud computing.As a conclusion to this research study on The Future of Cloud Computing in Malaysia, cloud computing can have a great influence on the way organization works. As a result, notwithstanding the limited scope of this research study, the implications of implementing cloud computing in Malaysia should be put into high consideration as computing in the clouds may cause enormous impact even though it brings a new era of IT technology to people. Furthermore, it is crucial to analyze critically all the possibilities of pros and cons as at multiplication cloud computing might not always meet the organizations expectation.Bibliography 1Gulrajani, N.G. Bowler, D.B. (February 2009), Software Development in the Cloud, Dr. Dobbs Journal, vol., no. 416, pp. 14,27.2(July 2007), http//www.mscmalaysia.my/. Cloud Computing To be or Not to be. Available from Nanyang Technological University, HPC and Cloud Computing, Sun Microsystems, Inc. Web site http//www.mscmalaysia.my/codenavia/portals/msc/images/pdf/rnd_grant/series2/07_Cloud-SS-2009_dr%20simon%20seev1.1.pdf Accessed June 6, 2009.3Miller (7 March 2008), http//www.informit.com/. Are You Ready for Computing in the Cloud?. Available from,. Web site http//www.informit.com/articles/article.aspx?p=1234970 Accessed July 27, 2009.4Armbrust, M.A., Fox, A.F. Griffith, R.G. (10 February 2009), http//www.eecs.berkeley.edu. Above the Clouds A Berkeley View of Cloud Computing. Available from University of California at Berkeley, galvanizing Engineering and Computer Sciences Web site http//www.eecs.berkeley.edu/Pubs/TechRpts/2009/EECS-2009-28.html Accessed July 21, 2009.5Mertz, M.M. Gryning, M.R. (20 March 2009), http//www.mortengryning.dk/. Cloud Computing and SOA. Available from University of California at Berkeley, Electrical Engineering and Computer Sciences Web site http//www.mortengryning.dk/Wo rk/coa.pdf Accessed April 19, 2009.6http//star-techcentral.com/. HP, Mimos seeding cloud computing research. Available from University of California at Berkeley, Electrical Engineering and Computer Sciences Web site http//star-techcentral.com/tech/story.asp?file=/2009/7/13/corpit/20090713142538sec=corpit Accessed July 28, 2009.

Six Sigma Lean Production Systems

half-dozen Sigma Lean Production SystemsNowadays, the development of industrial core intrinsic technologies is more and more classic due to the dynamic competition in the global market. Companies have to keep and continuously upgrade their intrinsic technologies in the professional field to gain the sustainable competitive advantage. However, they also have to continuously upgrade their management technologies, and keep sensitive to the latest issues as strong as their consolidation with come withs current system. Otherwise, they still cannot survive in the market even though their intrinsic technologies ar advanced.No matter how the management technologies be developed, they moldiness stress their contribution to business achievement, customer satisfaction and continuous good of the yields or services. Moreover, the integration of different systems is an important issue today and tomorrow.This look for will rivet on Six Sigma? and Lean Production System? to discuss their integration ground on the background and thoughts mentioned above. Six Sigma is one of the most popular woodland initiatives recently. Lean Production System is the adult male famous issue system developed and practiced by Toyota mobile company for a long time. It plinthd on two concepts Just-In-Time? and Jidohka?. Both atomic number 18 based on the variation in thinking in order to improve business figure out, enhance musical note, give awayput signal and competitive position. Besides, the integration of them is viewed as a new trend in the next management wave.Moreover, regarding the labor characteristics, service industry is quite different from manufacturing industry. raze though there are more wastes and improvement opportunities, the application of Six Sigma, Lean Production System or their integration in service industry is quite few neither in literatures nor practice.This research proposes the Lean Six Sigma integration form based on the research gap and the practical need, and indeed adapt it for service industry. The model is named as Lean Six Sigma for Service (LS3)? in this research. It balances the viewpoints of internal and external customers, and gives consideration to the Lean revive as headspring as Six Sigma high quality. Also, this research tries to contribute to the enhancement of management technologies.2. LITERATURES REVIEW2.1. Introduction to Six SigmaSix Sigma is the major focus of many companies for its potent breakthrough performance demonstrated in GE, Motorola etc. recently. Six Sigma can help companies to reduce cost, increase profits, keep current customers and create new customers. In brief, Six Sigma is a methodological summary to reduce the variation of ein truth process and their interfaces to achieve a very high quality level.In statistical theory, sextette sigma is an ideal target entertain, and expressed as 6. It means when the process or product we observed under a normal distribution, the probabilit y of a specific attribute abide by shifts from the mean around positive or negative six standard deviation would be 0.002 part per million (ppm). Motorola company found a phenomenon that the process mean would shift around the center point of specifications in a long-term processing, and the shifting range would be about positive or negative 1.5 standard deviations from the center point of specifications.Hence, Motorola company modified the statistical meaning of six sigma. The definition can all(prenominal)ow the experiment mean shifts from the center of the population, and the observed process or product would out lie the six sigma limits only 3.4 times per million operations under the reliable specifications. In addition, the sigma performance can also be expressed by Defect Per Million Operations (DPMO)? shown as Table 1.Table 1. DPMO and Sigma Performance way outDPMOShift from MeanPopular Age6.68 %933200 030.9 %690000 169.2 %308000 21970s93.3 %66800 31980s99.4 %6210 4Early 1990s99.98 %320 5 middle 1990s99.9997 %3.4 62000sSix Sigma means the world leading quality level. More and more companies understand to use Six Sigma to improve the process quality so as to achieve the business dramatic performance. This is because Six Sigma requires the quantitative measurements and analyses of the core business processes as well as suppliers involved processes.Originally, Six Sigma methodology is applied to manufacturing industries. However, the applications of Six Sigma are no longer be limited in manufacturing processes today. Keim (2001) demonstrated Six Sigma is very suitable to improve the service performance by two real cases. Paul (2001) pointed that the recent trends in Six Sigma are emphasis on cycle time reduction, smaller business deployment, and integration with other initiatives.As the Six Sigma market grows, so does the availability of organizations to assist in deployment and integration. This availability of technical expertise allows smaller busi nesses realistically consider Six Sigma deployment with minimal economic investment. Besides, due to the central concern of Six Sigma is to pursue the customer satisfaction and business performance, we can view Six Sigma a primary(prenominal) structure while integrating with other initiatives. As for the integrating initiatives such as Lean Production System, Total woodland Management or Quality Costs etc. depend on the different requirements of from each one company.2.2. Introduction to Lean Production SystemLean Production System (also called Toyota Production System) is the world famous production system developed and practiced by Toyota mobile company for a long time. It based on two concepts Just-In-Time? and Jidohka?. This kind of production system is very flexible to the dynamic change of market demands, and Lean Production System is established by many small group improvement activities to eliminate all kinds of wastes in the business.An important literature written by Sp ear and Bowen (1999) published in Harvard Business Review pointed that, the Toyota Production System and the scientific method that underpins it were not imposed on Toyota they were not even chosen consciously. The system grew naturally out of the workings of the company over five decades. As a result, it has never been written down, and Toyotas workers often are not able to articulate it. Thats why its so hard for outsiders to grasp. In the article, Spear and Bowen attempted to lay out how Toyotas system works. They tried to make explicit what is implicit. Finally, they described four principles three rules of design, which show how Toyota sets up all its operations as experiments, and one rule of improvement, which describes how Toyota teaches the scientific method to workers at every level of the organization. It is these rules and not the specific practices and tools that people observe during their plant visits that in their opinion form the essence of Toyotas system. Hence the two authors called the rules as the DNA of the Toyota Production System.These rules guided the design, operation, and improvement of every activity, connection, and pathway for every product and service. The rules are as followsRule 1 All work shall be highly specified as to content, sequence, timing, and outcome.Rule 2 Every customer-supplier connection moldiness be direct, and there must be an unambiguous yes-or-no way to send requests and receive responses.Rule 3 The pathway for every product and service must be simple and direct.Rule 4 Any improvement must be made in accordance with the scientific method, under the guidance of a teacher, at the lowest possible level in the organization.All the rules require that activities, connections, and flow paths have built-in tests to signal problems automatically. It is the continual response to problems that makes this seemingly primed(p) system so flexible and adaptable to changing circumstances.2.3. Four Characteristics of Service IndustryRecently, due to the economic and international trading environmental change, the structures of many companies are also changed. The growth of service industries rapidly chases the growth of manufacturing industries. Especially for the current situation in Taiwan, many factories are moving to mainland China. Hence, the needs for service industries to engorge in the space of economic activities become very huge. Thats why service industries play an important role in the economic development recently.This research concludes the four characteristics of service industries based on the literatures written by Kotler (1997), Regan (1963) and Zeithmal, Parasur Berry (1985) as followsIntangibility It means that services can be consumed and perceived, but they cannot wakeful to be objective measured like the manufactured products. Thats why there is usually a perception gap between the service provider and consumer.Variability It means that services are delivered by people, so the service quality may change depending on different time, people and consumer perception. That is, the variability of services.Perishability distant the tangible manufactured products, services cannot be inventoried. They are delivered simultaneously while the demands from consumers appear. Once the demands disappear, the services perish.Inseparability Since the delivery and consumption of services almost be make simultaneously. Hence the interactions between servers and consumers play an important role on the evaluation of service quality. Consumers evaluate the service quality on the moment of consuming the service. That is, the inseparability of services.3. beat CONSTRUCTIONThis research proposes an integration model of Six Sigma and Lean Production System for service industry called as Lean Six Sigma for Service (LS3)?. In practice, the first stage is to Lead? the process improvement disgorge by hearing the Voice of Customer (VOC)?. The project identification and its grasp mu st be clarified so as to serve the customers more efficiently and effectively by the improvement.The Lead? stage provides the project squad a well-defined scope of the problem they are faced. Hence the major mission of the Study? stage is to measure the current status or level by quantitative data, and past to analyze how the problem affects the process. By the collection of Voice of Process (VOP)?, the project team can try to converge the problem and begin to find out its root causes.Moreover, no matter what the process indicators are, the project team has to well define them first, and to explain the purpose as well as the use of each indicator. Most important of all, the performance indicators definition and their evaluation methods must be take ford and confirmed by the people involved. Its very important to detail record the performance levels and action results for the further enhancement of service processes.After studying and analyzing the current status of the service p rocess targeted, the third stage is to realize up problem solving countermeasures. The countermeasures must be transformed to the Voice of Server (VOS)? so as to Smooth? the whole service process. It is hoped to reduce the defects and speed up the service delivery by the verification of performance indicators. Therefore, the project team will propose some education and fostering plans for the coming countermeasures conduction.The project team can measure if the project target achieved or not by the proposed countermeasures so as to continuously monitor and control the better results. At this time, the project team has to Sustain? the operating stability of the service process. Therefore, the purpose of this stage is to confirm the result, the effectiveness of the countermeasures and if there is any side effect. Once these things are confirmed feasible, the project team can view the knowledge and experiences as the base of knowledge management and technology accumulation. Finally, the knowledge and experiences must be lenient and deployed throughout the organization so as to be the Voice of Business (VOB)?.The LS3 operating model proposed by this research shown as followsFigure 1. Structure of Implementing LS3The tonality points and tools of implementing LS3 are concluded by this research and shown as Table 2. Moreover, the tools of LS3 are also shown as Figure 2.Table 2. Key Points and Tools of Implementing LS3LS3ActivitiesToolsLeadLead the process improvement projects by hearing the voice of customer (VOC)Identify the process improvement projectDefine the project performance indicatorsSelect the project team membersAccomplish the project charter and job assignmentsMarket surveyProject charterAnnual police deploymentQuality function deploymentValue stream summaryStudyStudy and analyze the current status of targeted process to get the voice of process (VOP)Observe the actual process, and measure the baselineAnalyze the accumulate data to understand the pr esent situationConfirm the problem and critical-to-qualityProcess mappingMeasurement system analysisMotion and time studyMulti-vari analysisCause and effect matrixProcess capability analysisTime value analysisSmoothPropose the countermeasures, and transform them into the voice of server (VOS) to serene the service processDraw up the improvement countermeasuresImplement the countermeasures to accelerate the service deliveryConfirm the results by performance indicators5SOperation balancingspeedy operation switchingVisual managementEliminate, combine, rearrangement, simplifyProcess reengineeringFailure mode and effect analysisSustainSustain and control the project results, and disperse out the organization to be the Voice of Business (VOB)Standardize the effective countermeasures to sustain the resultsContinuous control the improvement levelDesign the job value of employees in the service processKnowledge diffusion and applicationControl chartCheck listProcess standardizationError pr oofingEducation and trainingFigure 2. Tools of Implementing LS34. CONCLUSIONDue to the limitation of practical resources, the LS3 model demonstration by a real case could not be included in this research. Therefore, this research used the questionnaire survey to verify the theoretical logic and feasibility of LS3 structure. We interviewed several Lean Production and Six Sigma experts and consultants, and we expect to provide a base of verification by their experiences and knowledge. Finally, we conclude the agreements and suggestions of the experts as followsAll the experts and consultants agreed the theoretical structure of the proposed model by this research, and expressed the very much agree? level on the logic, implementing steps and their contents.All the experts and consultants expressed the very agree? level on the proposed model with PDCA management cycle.All the experts and consultants expressed at least the agree? level on the fitness for use of the proposed tools. Some ex perts considered that the names of some tools originally be applied in manufacturing industry should be changed to be well understood in service industry. In addition, all the experts and consultants considered that the tools mostly applied in manufacturing industry should also be applied to service industry. This is because there are huge demands and expectations of these tools in service industry based on their experiences and observations. Hence they deeply agreed the proposed model by this research contains the tools for reference.All the experts and consultants expressed the very agree? level on the proposed model really integrated the principles of Six Sigma and Lean Production System. Some experts suggested we could emphasize the principles of Lean Production System a little more.All the experts and consultants expressed the very agree? level on the feasibility of applying this model to the service industry.All the experts and consultants expressed the very agree? level on th e practical value of this proposed model, and they also expressed that they will refer the structure to demonstrate it if there is any suitable opportunity in the arise future.Therefore, we conclude the agreements and suggestions by the experts as follows all the experts agreed the proposed model by this research on the whole structure, implementing steps and tools planned. They also expressed the practical value and operational feasibility of this model is very high. Moreover, all the experts agreed this model on the fitness for use in the service industry, and they will refer this model to demonstrate it when there is any opportunity in the near future.

We Must Solve the Climate Change Crisis :: Global Warming Essays, 2015

For the sake of our children and our future, we must do more to combat climate change. Now, its true that no single event makes a trend. But the f motivate is the 12 hottest years on record have all come in the last 15. rouse waves, droughts, wildfires, floodsall are now more frequent and more intense. We can choose to believe that Superstorm Sandy, and the most severe drought in decades, and the worst wildfires some(a) states have ever seen were all just a freak coincidence. Or we can choose to believe in the overwhelming judgment of scienceand act before its too late.-- President Barack ObamaWe owe something to future generations in terms of conducting cipher and environmental research and coming up with various energy policies that are forward thinking. Historically, the path to the future is created in the past. Our generation must commit itself to constantly researching energy and environmental impacts of energy to come up with advanced(a) information. More specifically, rese arch in climate change and how human use of energy impacts climate change is very important for the future.Additionally, policies need to be sentiment of, created, passed, and put into action properly. Based on the plethora of issues that we as a class have identified through our various energy policies, it is extremely spare that there is a need for innovative policy for energy and climate change impacts in the US. Since we are only students, it is amazing to see how we were all suitable to come up with these policies, and it shows that policy makers definitely have a lot of work to do going forward. Who knows, maybe we will see policies similar to the ones we created develop implemented in the future.Overall, it is important for policies to be created now for the future to look bright in terms of the way the United States uses its energy and regulates its emissions from energy overall. In the future, new policies will be created however, they will need to assess the strengths and weaknesses of policies created today.

Shamanism and the Indigenous Peoples of Siberia Essays -- Cultural Ant

Shamanism and the Indigenous Peoples of SiberiaShamanism plays a role within most tribal communities of the indigenous peoples of Siberia. Within the community the shaman has umteen roles one of his11 main roles is that of a healer. The function of the shaman is closely related to the spirit world (Eliade 71). A shaman uses ecstatic trance to communicate with spirits. strong drink are integral to a shamans ability to heal within his community. Shamanic activity is generally a public function (Grim 11-12). Shamans are highly respected members of the community. Shamans are of the elect recognition of a shaman can only be bestowed by the entire community (Eliade 7, 17). Without the community, a shaman is not a shaman and cannot function as such. An example of this situation would be vocational or self-made shamans, who are not chosen by the community, ancestry, or the underlying numinous encounter to shamanize. The entire community does usually not recognize vocational shaman s they are not as effective as shamans and make up viewed as frauds (Grim 45).22 Therefore not anyone can be a shaman. It is to the . . . shaman that tribal peoples turn for aid in dealing with the urgencies of life (Grim 8). Due to the grating Arctic environment, the shamanism of the indigenous peoples of Siberia is closely related to the struggle for existence in their world. The shaman is sought to aid the community in surviving by curing the sick and attacking or destroying evil spirits, among other roles (Hinnells 293-294). Within the community, the shaman has multiple roles including priest, magician, medicine man, mystic, poet and psychopomp (Eliade 4). One of his main roles is that of medicine man or healer. Accordin... ...d A Serpents Skin and A Bears Fur. The Sun Maiden and the Crescent Moon Siberian Folk Tales. Interlink Books. New York 1991. 88-91.Waida, Manabu. Problems of Central Asiatic and Siberian Shamanism. Numen 30.2 (1983) 213-239.Notes1 ( The masculin e pronoun is employ throughout to describe the shaman. It is noted that not all shamans were males in some tribes the majority of shamans (shamanesses) were female. However the masculine case is used from simplicity, since the gender role of the shaman is not being discussed in this case.)2 For further discussion of numinous, see page 3 of this paper.3 a main aspect of a shamans entrance into ecstatic trance4 Most of this source covers the Ojibway Indians of the Great Lakes Region. However, Siberian Shamanism is used as a classical model from which Ojibway shamanism is derivied (56).