International Marketing paper Essay Example | Topics and Well Written Essays - 3000 words

International Marketing paper - Essay Example It can also be viewed as a mechanism for optimising economic use of scarce resources such as forests, which are threatened by paper manufacture. As an example, all of Europe now uses 240 volt 50 Hz AC mains grids and GSM mobile phones, and measures lengths in metres. The United Kingdom has officially accepted metres for business purposes but feet and inches are still widely used by the general public. The existence of a published standard does not necessarily imply that it is useful or correct. Just because an item is stamped with a standard number does not, by itself, indicate that the item is fit for any particular use. The people who use the item or service (engineers, trade unions, etc) or specify it (building codes, government, industry, etc) have the responsibility to consider the available standards, specify the correct one, enforce compliance, and use the item correctly. Validation of suitability is necessary. We define different ways of organising and controlling each of the different kinds of projects. A general assumption is that it's good to be different and require industry-specific or custom solutions to demonstrate that we are different. Companies usually adopt standardisation when catering to a huge global market with products equally acceptable to the various segments of the market. While in contrast, differentiated products are made when customers demand unique features or when a particular segment has specific demands. In the context of social criticism and social sciences, standardization often means the process of establishing standards of various kinds and improving efficiency to handle people, their interactions, cases, and so forth. Examples include formalization of judicial procedure in court, and establishing uniform criteria for diagnosing mental disease. Standardization in this sense is often discussed along with (or synonymously to) such large-scale social changes as modernization, bureaucratisation, homogenisation, and centralization of society. In the context of business information exchanges, standardization refers to the process of developing data exchange standards for specific business processes using specific syntaxes. These standards are usually developed in voluntary consensus standards bodies such as the United Nations Centre for Trade Facilitation and Electronic Business (UN/CEFACT), the World Wide Web Consortium W3C, and the Organization for the Advancement of Structured Information Standards (OASIS). Standardisation helps in ensuring that brand uniformity is strong in order to maintain the brand image and loyalty. Brand image increases the loyalty towards the brand when it is supported by the actual service that the consumer receives. Companies can trim down the production and marketing costs by standardising the various features of their products and strategies to market their products. Research shows that standardisation is just another of the many strategies to enter the international marketplace effectively. Standardisation is not always the best strategy and often for smaller companies when they need adapt to local cultures while exploiting their exclusive images to gain local market share. (Levitt, 2003, 91) It is evident that when a company pursue a cost leadership strategy,

Globalization in the Context of Ghana Development Prospects Essay

Globalization in the Context of Ghana Development Prospects - Essay Example Ghana’s story, like many African and South American countries, is a story characterized by a mixed fortune of charismatic leadership with a determination to bring economic prosperity within their soil. With a dream of development prospects to the western standards, the original desire of Ghana’s leadership after independence was a state of parity in a record time of ten years under ideological stewardship of Kwame Nkrumah. Even though development was never fully achieved within the period, international political influences remained fully ingrained in the country’s undertakings. From independence upfront, Ghana adopted foreign policy principles and ideals of nonalignment and Pan-Africanism enunciated by Kwame Nkrumah’s tenure. Accordingly, the adoption of nonalignment stand was a counter-strategy measure against the infiltration of antagonistic policies perpetuated by alliances of both the East and West power blocs. On the other end, Pan-Africanism was a c ooperative visionary policy aimed at liberating the continent from Western colonialism and uniting it for a more consolidated economic and political independence (Ofusu par 33). The country’s active participation in the various organizations such as the United Nations, African Union, and ECOWAS is a clear indication of its commitment to the maintenance of friendly relations and cooperation on the basis of mutual respect and noninterference from other countries irrespective of ideological differences.Taking colonialism off their shoulders, the post-independence national reconstruction placed Ghana as a middle-income country by the 1960s, with its citizenry enjoying relatively stable socio-economic standards of living. As fate would have it, political instability coupled with economic mismanagement by the military juntas in the 1970s eroded the positive economic gains at independence, eventually plunging the country into severe socio-economic crisis. As the wee hours of the 197 0s approached, the country’s gross domestic product’s declining rate was alarming, pushing every sector

For the English Major Essay Example | Topics and Well Written Essays - 250 words

For the English Major - Essay Example Writer has shown a clear picture of slavery before 150 years by demonstrating the crazy process through which he has to go for learning to read & write. In this paragraph, he shows how his intense negative feeling about the slavery became his motivation for learning to read & write. Initially, the writer shows how reading has brought discomfort in his life because he started understanding his own situation and pointed his situation with negative words like wretched condition, beast, reptile, etc. The writer has successfully expressed his intensive hatred about the issue by using words of increasing power like abhor, detest, loathe, torment which have higher impact on the reader’s thinking about the issue. Reader completely enjoys the essay because of the live demonstration of intensive situation through rhythmic sentences like â€Å"I saw nothing without seeing it, I heard nothing without hearing it, and felt nothing without feeling it. It looked from every star, it smiled in every calm, breathed in every wind, and moved in every storm.† High quality essay is offered by showing firm transformation phase with the use of non-traditional English language like â€Å"Freedom now appeared, to disappear no more forever.† At the end of the essay, the writer has suggested the â€Å"Possibilities For Writing† which is also done very innovatively considering the significance of writer’s opinion about the core issue of slavery & education along with development of independent opinion of the reader in changed social & economic

Propaganda Poster Essay Example | Topics and Well Written Essays - 750 words

Propaganda Poster - Essay Example The poster â€Å"The Greatest Mother in the World† is aimed at raising funds. The central image depicted on the paper is a woman dressed in the gown of the Red Cross nurse. She points at people depicted in the right corner. There is also a significant object which is located beside the woman: the red cross. At the bottom of the poster there is a red line and inscription in big white letters â€Å"WAR FUND 1943†. At the top of the page there is the following inscription â€Å"The Greatest Mother in the World†. There are also smaller objects which, nevertheless, should be regarded as important details. For instance, there are several aircrafts above the people. It goes without saying that every detail, every object depicted and even the choice of color should be regarded as meaningful points since they help to convey certain idea or ideas. In the first place, it is necessary to point out that white and light blue colors prevail. These colors convey the idea of hope and good. People depicted at the bottom of the picture are rendered in dark colors. These are ordinary people who seek for help since they are in constant danger. The use of red color is used to achieve several goals. First, the Red Cross is a symbol of an institution which helps people in need. On the other hand, red color attracts people’s attention, and the most important information is depicted in the red line. People see that the poster â€Å"advertises† certain campaign held to raise funds for the Red Cross or, more generally, for those in need. As far as the central image is concerned it is necessary to note that the woman can be regarded as the personification of appeal and compassion. The woman’s facial expressions leaves no doubt that she needs help of each viewer. Interestingly, the woman is beautiful and she has make-up on her face. McEuen (2011) pays much attention to female appearance in the posters and claims that American posters revealed women who could not only take care about others but could be active enough to take care of themselves. The woman points out at the people who are waiting for help. Her posture is very informative as well, she is leaning and this also enhances the idea of appeal. People at the bottom of the poster are not depicted in detail. This is rather a crowd. They hardly have faces because the poster’s designer stresses that there are many people in need. This impersonal depiction of people enhances the idea of quality: there too many people, so only the entire nation can help all those who suffer from the war. As far as the Red Cross is concerned it is depicted to inform people of the way their help will reach those in need. Thus, those who donate can understand that they assist the Red Cross, internationally acknowledged institution. Admittedly, the designer of the poster uses all these visual tools to persuade people to donate in order to help unfortunate people. For instance, the woman dep icted is a kind of an angel who comes from heaven to help people, but still asks for help since there is too much evil. Another informative image does not attract so much of attention, but it creates the necessary atmosphere. Thus, the aircrafts depicted convey the idea of threat over people exposed to the horrors of war. It is necessary to point out that such symbolism is very appealing and the poster reaches its major aims. Sometimes propaganda posters

Financial calculation Essay Example | Topics and Well Written Essays - 2500 words

Financial calculation - Essay Example Planning for a new business or expansion of a business today is never again a simple task. Globalization had caused factors that are previously 'foreign' to local business, becomes more and more influencing. Local producers cannot relax and keep producing mediocre quality products as foreign competitors entering the local market. The furniture industry for example, has become an international business rather than local. Local furniture producers in a country as far as Jamaica are threatened by the presence of US competitors ('Globalization and', 2003).The global environment has made planning a more complicated task as non-financial measurements are become increasingly important toward business forecasts. Specific preferences of the industry, habits of international competitors, and other non-financial factors must be considered, to prevent bias reporting of financial forecasts. Nevertheless, financial performance is still the main indicator of corporate success or failure. This is wh y the financial calculation has always been incorporated within academic studies.Financial performance of a corporation can be evaluated by observing financial ratios. Financial ratios are indicators designed to elaborate certain aspects or corporate financial performance. Different aspects are elaborated by different ratios. There are four types of financial ratios, they are:Profitability ratios display the rate of return resulted from company operation over a certain period. The amount of profit itself is not sufficient to describe corporate performance over the period. Excess of revenue over expenses are compared to total sales and corporate assets in order to obtain a ratio that describe how much money resulted from existing assets (Financial Ratios, n.d). Several profitability ratios are profit margin, return on equity and return on total assets: Ratios 2003 2004 2005 Profit margin 30.00% 18.75% 11.67% Return on asset 15.38% 17.44% 7.29% Return on equity 35.29% 31.91% 12.73% According to corporate financial statement, Fine furniture is experiencing a significant decline over the last three years. In order to properly assess corporate performance we actually ought to compare corporate ratios with industrial average. However, comparison of the three periods available has clearly displayed significant downward shift. The ratios indicated that profitability performance decline more than 50% over the past two years. Due to limited data available, we are using end of year numbers to calculate the financial ratios, instead of average numbers. Liquidity Ratios Liquidity Ratios display corporate ability to pay short-term debt. The ratios compare liabilities of the company to existing assets, to see how many assets are available to guarantee each dollar of corporate short-term loan. The most well known liquidity ratios are current ratio and acid test ratio: Ratios 2003 2004 2005 Current Ratio 1.24 1.89 1.57 Acid Test Ratio 0.86 1.19 0.79 Fine furniture displayed average liquidity performance regarding liquidity ratios. The best performance was during the year 2004. Current ratio increases during 2004, but decreases again during 2005. Similar patterns are shown by the Acid Test Ratio. Solvability Ratios Solvability ratios have similar functions to liquidity ratios. However, solvability ratios concern long term instead of short term corporate abilities to meet existing obligations. Solvability ratios include debt ratio, gearing ratio and equity ratio. Ratios 2003 2004 2005 Debt Ratio 0.97 0.95 0.94 Gearing Ratio 0.06 0.08 0.10 Equity Ratio 0.44 0.55 0.57 According to financial statements, Fine Furniture has not seemed to take full advantage of long term debt possibilities. This is revealed by the gearing ratio, which displayed that only a very small portion of the capital is financed using long term debt. However, the debt ratio described acceptable

HRM (Relative Resource Manager ) Essay Example | Topics and Well Written Essays - 1500 words

HRM (Relative Resource Manager ) - Essay Example I had the impression that the group members deny my point due as they did not want me to get supremacy over themselves. With this thought, there were several conflicts in the group each trying to deny other’s outlook. As the programme goes on, I realized that there is a better way of being listened to, and that is by listening first. By learning the learning styles I got to know different physic of people, and realized that everyone cannot be a cognitive learner. The group understood the psychology of each other and that helped in getting along smoothly for the rest of the programme. Conflicts were turned into constructive debates and that turned out in exploring different dimensions over issues of failed leadership, employees’ commitment, organization politics and several other topics. Watson (1878-1958) and Wiener (1894-1964) concept of Behaviourist and Cognitive Psychology introduced the programme helped me to determine the learning process and approach of different people including mine. I perceive myself as a cognitive learner as my decisions and problem solving approach is based more on my mental understanding of the problem based on the collected information (Green, 1997; Mcleod, 2007). My approach is different from few of peers in the ALS, as their decision making ability is more based on their personal and others’ experiences and less on the available facts. It is a very relevant concept in the perspective of organizational behaviour; as the Human Resource Manager (HRM) needs to understand the different psychological approach of employees towards a problem or issue (Euromed Info, 2013). According to my perception, cognitive learning approach is more beneficial in an organization, since in the fast pace of corporate trend change, past knowledge and experiences can become irrelevant and inapplicable. One of my peers believed that the cognitive approach of learning stimulates critical thinking on topics and issues, and its permits gre ater emphasis on self evaluation and continuous questioning. Another theory that justifies this argument is the E.L. Torndike â€Å"Law and Effect theory† (1898). My understanding of this theory is that people are likely to repeat actions which are followed with a positive behaviour like praise, awards or promotion. This can be a limitation for the behaviourist learners as they would not seek for options or solutions which were followed with negative results in the past, but do have the tendency to produce positive results in the current scenario (Roeckelein, 1998). However, the Law and Effect principle is helpful in understanding the motivation behind a behaviour or action. In relation to this principle, I personally feel that every person is working for a certain reward, either it be intrinsic or extrinsic (Yoon & James, 2012). If a person wants to make people do something, he or she has to clear vision of award or achievement to the targeted person. While working in the AL S, I realized that almost all persons like to be heard and appreciated. If a person is criticized and ignored every time, there is a probability that the person quit sharing his or her views. Applying this concept to organizational behaviour, I believe that one reason of turnover of employees is due to the absence or lack of appropriate reinforcement technique. Behaviours can be driven by positive and negative reinforcements (Dalkir, 2005). For example,

Original Cases Research Paper Example | Topics and Well Written Essays - 2000 words

Original Cases - Research Paper Example One such issue became prominent in 2010, when the government of Singapore made changes in their policies related to the employment of foreign people. The government eased regulations on hiring foreign workers in order to ensure local people get the opportunity to fill up the vacancies. However, before 2010, the government of Singapore was very much enthusiastic in recruiting foreign employees. This created a number of issues within the country regarding the approach of the government to hiring people. Nevertheless, the policy change brought gaiety and cheer among the local people of Singapore (â€Å"Eight Reasons†). This case will, however, focus on the scenario of the UAE, where the government relies on the foreign talents to hold vital positions of the organizations. The case can be further elaborated with the example of the Abu Dhabi Police Institution and Training Center, which is a government organization. The Abu Dhabi Police Institution and Training Center is one of the most important divisions of the UAE police department. This department is responsible for providing training to the General Directorate of the Abu Dhabi police. According to adpolice.gov.ae, "The General Directorate of Abu Dhabi Police in Abu Dhabi Emirate operates with other agencies to achieve a safer society. It seeks to preserve the stability, the reduction of crime and the removal of a sense of fear, as well as contributing to the achievement of justice among the general public" (â€Å"Director General Welcome Message†). The Abu Dhabi Police Institution and Training Center