Factors Influencing Online Shopping Behavior of the Consumers of Dissertation

Factors Influencing Online Shopping Behavior of the Consumers of Thailand - thesis ExampleThis research will begin with the statement that in the modern era of rapid globalisation and advancement of technology, the firms all around the world are facing a tremendous competition in the domain of attracting the different markets, to be specific, attracting the customers. Every firm is thriving by the usage of various transmit which helps them to reach their target customers. Today the entire world has become a local market coiffe and the entire population of the world has become the target market for the marketers. The increased application of technology has do the task easier for both the customers and the marketers. The recent trend of using internet for the purpose of obtain is gaining popularity all across the world. The topic we are dealing with is the behavior of the shoppers in Thailand with respect to online shopping. The previous studies on this topic shows that online s hopping have been already recognized as a popular trend among the customers of UK however its til now to gain heights of popularity in developing countries like Thailand. The study conducted by the Thai National Electronics and electronic computer Technology Centre (NECTEC) reveals that the total number of shoppers in Thailand includes almost 23.6% internet shoppers. Also their online shopping close is influenced greatly by their friends, family and colleagues. Thus its evident from previous studies that online shopping is already a familiar stipulation in Thailand.