Walmart 2012

Introduction Walmart has more than than 10,020 retail units which is spread across 28 countries and operates under 60 banners. It sells both by brick and mortar (traditional entrepots) and Brick and click (e-commerce) formats. The average size of each Walmart store is more than a 1, 00,000 (1lac) squ argon feet. Its store operations are categorized into fol haplessing. 1. Walmart discount stores 2. Walmart super centers 3. Walmart area markets Walmart express stores Marketing Mix Product and branding strategies (appropriate service system if the comp both has a consumer orientation).Walmart is a multinational retailer in short it has every crop or a brand which a person could see in his day to day life. The broad range of product categories include movies, crafts, gifts, college essentials, electronic items, home appliance, je wellery, photo centre, toys, outdoor living, funeral, grocery, video games etc Pricing strategies. Walmart business model doesnt include manufacturing of whatever product it procures products across the globe in large quantities in order to enjoy benefits of economies of scale. This makes footing of Walmart to ecstasy products at 15% lower price than other retailers.Walmart uses different pricing concepts to get focus of the customers and fasten a purchasing behaviour through discount strategies. Sam Walton coined the term Always lows prices and Everyday low prices according to this each product is offered at different discount prices based on the time and fill of the hour. The consumer electronics are offered at a very low price compared to other retailers. Supply chain strategies (how they step forward the product in the market). Walmart has been able to assume market leadership position primarily due to its cost-effective integration of suppliers, manufacturing, warehousing, and distribution to stores.Its supply chain strategy has four key components vendor partnerships, cross move into and distribution management, engine ering, and integration. Walmarts supply chain begins with strategic sourcing to find products at the best price from suppliers who are in a position to ensure they can meet demand. Walmart establishes strategic partnerships with most of their vendors, offering them the strength for long-term and high volume corrupts in exchange for the lowest possible prices. Suppliers then ship product to Walmarts distribution centers where the product is cross docked and then delivered to Walmart stores.Cross docking, distribution management, and transportation management keep stock list and transportation costs down, reducing transportation time and eliminating inefficiencies. Technology plays a key role in Walmarts supply chain, serving as the foundation of their supply chain. Walmart has the largest information technology infrastructure of any private company in the world. Its state-of-the-art technology and network design allow Walmart to accurately regard demand, track and predict invento ry levels, create highly efficient transportation routes, and manage customer relationships and service response logistics.Wal-Marts supply chain management strategy has provided the company with several sustainable combative advantages, including lower product costs, reduced inventory carrying costs, improved in-store variety and selection, and highly competitive pricing for the consumer. This strategy has helped Walmart become a dominant force in a competitive global market. As technology evolves, Walmart continues to focus on innovative processes and systems to improve its supply chain and achieve greater efficiency. Integrated trade communications.Walmarts Integrated market communication is their approach to achieving the objectives of a Marketing campaign , through a well coordinated use of different promotional methods that are intended to reinforce each other. Integrated marketing includes discipline communications advertising, public relations personal selling and gross r evenue promotion. These methods help the corporation postulate a better understanding to the consumer this way they we will know which products best fits the consumers needs. Walmart usually does this through the tv commercials,online website,and weekly circular.Their tv commercials usually show items that are popular and are at a cheaper price then their competition this helps them to get better sales. http//stylesmar100-blog. blogspot. com/2011/11/chap-16-integrated-marketing. html Promotional strategy. Walmart has its own in-store promotional activities which includes sales promotions through product bundling and its pricing strategies. The online store of Walmart earns major revenues from through customers placing online gifts. The pricing strategies adopted by Walmart like Everyday low prices, value of the day increases the sales turnover.The online store uses strategies to pull customer by attractive slogans like Grab it before its done which pushes customer to take a purchas e decision immediately before the deals get expired. The companys presence in domestic and international markets. Walmart operates stores in 27 countries under 69 different banners. Learn more below about our store formats around the world. Walmart began make Supercenters in 1988 a decision that led us to become the nations largest grocer. Today, there are more than 3,000 Supercenters in the U. S. Each store is about 182,000 square feet and employs bout 300 associates. Today, we operate more than 600 discount stores. There are now about 200 Neighborhood Markets in the U. S. The companys vision and slaying of strategy that set its direction. Wal-Marts advertised mission statement and its advertising slogan are the same We ransom people money so they can live better. If we work together, well lower the cost of living for everyonewell strain the world an opportunity to see what its like to save and have a better life. The companys plans for increase and servicing its customer ba se.In order to fulfill its mission, Wal-Mart has developed some unique, policies, principles, rules, processes and procedures, the sum total of which form the Wal-Mart stores corporate culture 4. Open Door Policy Managers doors are open to employees at all levels 5. Sundown encounter Answering employee, customer, and supplier questions on the same day the questions are received 6. Grass Roots put to work Capturing suggestions and ideas from the sales floor and front lines 7. 3 Basic Beliefs & Values Respect for the Individual, Service to our Customers, Striving for virtue 8. 0-Foot Rule Making eye contact, greeting, and offering help to customers who come within 10 feet 9. Servant lead Leaders are in service to their team Wal-Mart Cheer An actual structured chant that was created by founder Sam Walton to lift morale every morning http//www. usanfranonline. com/wal-mart-successful-supply-chain-management/ http//www. marketing91. com/marketing-mix-walmart/ http//retailindu stry. about. com/od/retailbestpractices/ig/Company-Mission-Statements/Wal-Mart-Mission-Statement. htm